Ralph Oliver Layco, is one of the most inspiring people I know, BSBA major in Marketing graduate of UP Visayas, #1 Most Oustanding Marketing Student last 2009 by the Philippine Marketing Asociation, a panelist “Marketing Mavericks” for Strategic Marketing Conference 2014, Marketing Communciations Director of SarBay Fest 2012-2014, Proprietor of Macho Mucho Salon For Men (SM City Gensan), and the product developer of new hair product line, Crown and Glory. Just to state a few of his many accomplishments and awards.

Amongst his peers Ralph is best known for is life/marketing mantras, which all boil down to this particular one: “Life is shorter than you think” You’ve got this short frame of time to live. You need to ask yourself daily, “have I lived enough? Reality checks are brutal, but so as missed time and opportunities.“

We had a sit down over a cup of coffee and talked about his experiences, his philosophies that have brought him to where he is now.

For the past years he’s been everywhere, a project here, a collaboration there, and also to a handful of countries abroad. When asked what drives him to do what he does, he humbly replied that he wants his life to be a testimony, a living inspiration for the everyone. Who wouldn’t? He accomplished so much than an average 30-year would at the age of 25.

"Success, for me, is the journey. Not millions in my bank account, that’s just a means to my end. It certainly is about a life well-lived.“ humbly replied when asked how he describes success. This hardworking marketing wizard achieved success from hard work, persistence, grit, respect, love and understanding. He considers each of those elements key variables in both his personal and business life.

Whats next for Ralph? "My 5 year goal plan is having developed a line of products that are gamechangers in the industry and used by a million customers. By that time, I’ve travelled to more countries, and make extraordinary moments with people I love. And also used a number of platforms to influence people on passion and purpose.”

"Focus on your strengths.” he said " It’s more fun to leverage on your strengths instead on attempting to play jack to all trades. The key is building on who you are. What happens is we devote more on time to our shortcomings than to our strengths. Buy a book called StengthsFinder and start there. You cannot be anything you want to be—but you can be a lot more of who you already are.”